FINDING HARMONY IN
LIFE SCIENCE DATA
In music, the richness of a chord extends beyond its fundamental note. The hidden overtones—the subtle harmonies—create depth, beauty, and meaning*. Similarly, in the life sciences, data points resonate with underlying human connections.
overtone insights was founded on the principle that the best research uncovers these hidden harmonies, revealing the complete story behind each finding and the human characteristics driving them. Just as music transcends any single note, true insights understanding emerges when we explore the fullness of the finding beyond just the data point.
*Check out Andrew Huang's explanation of the overtone series in music if you crave nerdy music science learning.
Check out Conor Nichols' summary of insight industry leaders discussing the 'underlying harmonies' they see in human-centric insights data.
OVERTONE INSIGHTS
= FLEXIBLE PARTNERSHIP
Full Quant Project Management / Execution
From a comprehensive point of view, overtone insights can flex in and lead / co-lead quant projects in totality from kickoff to delivery - either alongside researchers from your organization or taking on a one-man-band style role.
If you need an experienced director-level researcher to run your project, please get in touch!
Ad Hoc Quant Project Requests
You may not need full project coverage, in these cases overtone insights can jump in to support on any quant tasks where you may need assistance:
- Survey Design / QC
- Link Testing
- Data / Tab Checking
- PowerPoint Charting / Report QC
- Report Writing / Headline Writing
- SPSS / Excel Analyses
- Datafile Cleaning / Respondent Validation
- Proportional and/or Volume Data Weighting
- Regression-based Derived Importance Analysis
- Product Attribute Performance GAP Analysis
- Excel-based Conjoint Simulator Development
- Excel-based Message Testing TURF Simulator
- Excel Based Segment Typing Tool
- And Others
Please reach out to discuss any specific quant research requests you may have!
ABOUT
TOM STOECKLE
Bridging Science and Strategy
With nearly 16 years of focused life science market research and consulting practice, Tom has earned a wide gamut of experience leading teams and delivering insights across method and therapy areas for both client and vendor organizations. In the past 6-7 years, he's dedicated his focus to leading complex quantitative research across a variety of modalities (with demand and forecasting work being front and center) all the while leveraging a cognitive science lens for increased actionability and understanding.
Tom has hands-on quant insights experience in a wide variety of treatment areas including vaccines, oncology, HIV, rare conditions, diabetes / obesity, psychological disorders, hemophilia, and many others.
Described as a computational skeptic and an ambassador for complex quant, Tom has the know-how and capability to jump head-first into jobs consisting of consulting, design, analysis, data wrangling, reporting, conjoint sim-building, client management, and presentation. Tom's experience can be immediately leveraged towards full quant project oversight or the execution of individual quantitative tasks, as-needed.
Get in touch to discuss the details of your project!